Direct Mail

Articles 1 - 20 of 43

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation by Alan Sharpe, submitted 20 July,2005
The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. So unless your dire..
Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter by Alan Sharpe, submitted 20 July,2005
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letterAuthor: Alan SharpeTarget a..
Direct Mail Response Rates Low? Eliminate these Mistakes by Alan Sharpe, submitted 19 July,2005
Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response.LISTYou are mailing to people who are never likely to buyYou are not mailing to others in the same business who influence the..
Direct Mail Response Rate Boosters (10 of them) by Alan Sharpe, submitted 18 July,2005
1. Mail to a different listYour list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that your offer is attractive, your creative is compelling and your timing is spot on, mail to a different group of people and s..
Direct Mail Response Rates Mislead if You are Careless by Alan Sharpe, submitted 18 July,2005
I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn’t keep you from getting sunstroke in Cairo. Or frostbite in Tuktoyaktuk. Averages tell you only so much.Direct mail results only tell you part of what you need to know. They tell you the perce..
Business Postcard Marketing: 35 Ways to Use It by Alan Sharpe, submitted 14 July,2005
Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer. You can use postcards in dozens of..
The Seven Vital Steps You Must Know To Ensure Direct Mail Success by Allan J. Katz, submitted 11 July,2005
1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer. When choosing a mailing list, first identif..
Postcard Direct Mail Marketing: 15 Ways To Grab Attention by Alan Sharpe, submitted 11 July,2005
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your pote..
Postcard direct mail marketing tips and ideas by Alan Sharpe, submitted 08 July,2005
Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail copywriters follow.Grab their at..
Improve Email Deliverability: 15 Tips for Successful Email Marketing by Alan Sharpe, submitted 06 July,2005
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating—and more expensive—by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six people who asked to be on your mailing..
Direct Mail Formats: How to Choose the Right One by Alan Sharpe, submitted 05 July,2005
Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends.The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing), and what you mail (your format and cre..
New customers and where to find them. by Alan Sharpe, submitted 04 July,2005
My business needs a steady supply of new customers. Yours does too, probably. Customers leave and go with competitors. Customers go out of business. Customers fall away without a word of explanation. So I need—you need—a regular supply of new customers to replace the ones that disappear each yea..
Wondering “Where’s My Mail?” You’re Not Alone by Ted D. Seward, submitted 27 June,2005
When it comes to measuring the success and failure of traditional direct mail, nothing excites marketers more than tangible data revealing the reality of what occurred or did not. An example of this is mail tracking — hardly a new concept, but one that is gaining popularity among mailers who can a..
Getting into Mailing: What Printers Need to Know by Ted D. Seward, submitted 27 June,2005
Many printers, frustrated with minimal revenue gains, look to mailing services to drive incremental profits. Adding mailing services can offer synergy with existing printing services, with minimal investment and a fast learning curve.Are You Ready?Recent surveys indicate 65 percent of everything pri..
How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing by Craig Garber, submitted 21 June,2005
There should only be one, over-riding reason why you're doing anything in your marketing. Know what that reason is? Of course! To increase the response rates of your sales promotions! Because that leads to... Making Yourself ANice Little Boat-Load Of Cash! Today I'm going to let you in on a littl..
Advertise For Less: Insert Media by Andre Plessis, submitted 15 June,2005
bet you've been looking for such an opportunity, but you never thought about it. Here it is, you can finally advertise for LESS." Why Should You Consider Shared Direct Mail?Shared Direct Mail Advertising provides the same benefits of solo direct mail advertising for a fraction of the cost. Shared D..
How To Write Sales Letters That Deliver by Lisa Packer, submitted 09 May,2005
Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didn’t send out a high enough volume to get the replies you were looking for. Or, you could face the truth: Your sales letter just didn’t have what it takes.Here’s how to make the ne..
Direct Marketing Puts Information In The Buyer’s Hands by Daegan Smith, submitted 07 May,2005
Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail pack..
Direct Marketing: Overlooked, Underappreciated and Unstoppable by Brian Rice, submitted 27 April,2005
As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you've got to sell. According to a recent survey involving U.S. senior executives, marketing will be the most important area of expertise for..
Direct Mail Marketing Now As Easy As Email by By Michael Lemm FreedomFire Co, submitted 11 March,2005
Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS "mailing online (MOL)" direct mail service - check it out at ..